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A Lasting Impression
Captivating attention and creation connection—Beyond simply listing your property, we strategically position it on the top-tier digital platforms. The goal? Not just to be seen, but to captivate, connect, and convert viewers into potential buyers.
Marketing Strategy

Initial consultation and determine price
Our Comprehensive written Comparative Market Analysis (CMA) and Listing Presentation will help establish the best price for your home.

Interior/exterior professional photography
Exceptio ital images of your home.
Virtual tour/property website
A virtual tour of your home will be created for use on websites.

Full-color oversized property brochure
First impressions are critical. a customized property brochure will be created showcasing the home’s features to share with the buyers.

Local newspaperprint ads
Your property will be featured in a rotating showcase in the company’s display ad in the Sarasota Herald-Tribune Sunday real estate section, as well as the Sarasota Observer, East County Observer and Longboat Observer.

Multiple listing service (mls)
Your home will be available to over 8,500 local and regional agents.
Listing visiblity on nearly 2,000 websites
Your listing will appear on almost 2,000 werbsites, including Michael Saunders & Company, The New York times, Trulia and Google.

Staging advice
We provide an effective home-staging plan to showcase the home’s best features.

Drew’s personal advertising
Your property will be placed on Drew’s personal website. DrewRussel.com, which is aimed at drawing buyers to your neighborhood.

Drew’s monthly eblast
Drew’s extensive network receives his monthly updates, which features your property and his unique take on the market.

Agent caravan
Your property will be featured on an Agent Caravan, an open house for the company’s agents.

Showingtime
The personal experience of a live voice on the phone from appointment specialists who answer calls and manage online requests 24/7, 365 days a year.

showing desk
This online feedback and showing reporting system automatically emails agents after they show a home, requesting feedback, then emails us their responses.

Eblast campaigns
We create and email an attractive Eblast of your listing to all agents in the Sarasota Association of Realtors®.

Marketing reports
You receive monthly emailed reports showing our marketing of your home, including Eblasts, showings and web visitor statistics.

Just listed mailings
A Just Listed postcard of your home is sent an extensive database of buyers.

In-house networking
We create and email an attractive Eblast of your listing to all agents in the Sarasota Association of Realtors®.

Expert community presentation
We highlight the benefits of living in your neighborhood to buyers.

Our team of marketing professionals
Assistance from in-house marketing professionals, listing coordinator Danielle Latkovich, closing coordinator Janet Carter, a dedicated technical support staff and a Relocation Department.

Continued support and access
Drew prides himself on accessibility and support thoughout the entire listing and contract processes.
Locally Known Globally Connected

Leading real estate companies of the world
Selling more homes than any other national real estate organization, the brokers that make up this network excel because of their ability to make referrals to one another with ease and frequency. Leading Real Estate Companies of the World brokers are ranked number one in more top US markets than any franchise and represent properties in all price ranges. 550 companies - 4,900 offices - 138 sales associates - 70 countries.

Luxury portfolio international
The unifies collection of the world’s most experienced, respected and well-known experts in luxury real estate. This powerful network participates in more transactions above $1 million than any other national franchise or global real estate organization. 200+ luxury affiliates - 70 countries.

Mayfair international realty
With a home base in the heart of London, Mayfair’s entensive network of real estate agents provides broad coverage throughout the United Kingdom. The value of its network is its outstanding editorial coverage in the UK and international media, often providing us generous and high-profile publicity in magazines, newsprint and online.